Business Consulting

Business Consulting

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book.

It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples.

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries.

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Ipsum Dolor Ame Cetur

Ipsum Dolor Ame Cetur

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century.

The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.

“What I find remarkable is that this text has been the industry’s standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occasional ‘ing’ or ‘y’ thrown in.”

Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it’s admittedly an odd way for Cicero to sail into the 21st century.

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Reproduced Below For Interested

Reproduced Below For Interested

DNunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor.Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

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How All This Mistaken Idea

How All This Mistaken Idea

One word of caution: make sure your client knows that Spain is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.

“But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci.

You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

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Aliquam Lorem Ante

Aliquam Lorem Ante

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted.”

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

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We Denounce With Indignation

We Denounce With Indignation

“But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness.

No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.”

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

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Women wearing Jean jacket

Women wearing Jean jacket

And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.

Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

McClintock wrote to Before & After to explain his discovery:

Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat. Sed cursus turpis vitae tortor. Donec sodales sagittis magna. Etiam ultricies nisi vel augue.

Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

Maecenas nec odio et ante tincidunt tempus.Nunc nec neque. Vestibulum ullamcorper mauris at ligula. Aliquam erat volutpat. Aliquam erat volutpat…

Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.

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